Banking for Good

(Solo en Inglés)

We have a longstanding philosophy that states if we focus on doing what is right for our customers and our communities then we as a company will, in turn, thrive as well. We've actually been operating under this philosophy since 1963 (it's what kept us strong during the Great Recession), but thought it was high time to give a name to our way of doing business.

"While it may be a new campaign, 'banking for good' is a mindset we've operated by since our inception. Putting charitable causes on the forefront and making customer service a top priority really is what 'banking for good' stands for. We're excited to have a company tagline that sums up our corporate citizenship."

– Jim Reuter CEO, FirstBank

Helping Communities Thrive

FirstBank is recognized as the second most philanthropic company in Colorado, donating more than $4 million to nonprofits in 2016, and bringing its charitable total to $57 million since 2000.

The company helped launch and continues to be the main partner behind Colorado Gives Day and Arizona Gives Day, which has raised more than $155 million for nonprofits since their inceptions ($145 million was donated in CO; $10.1 million in AZ). All the company's officers serve on boards and committees of nonprofit organizations, and the bank provides its employees two days paid time off (PTO) annually to support causes they're passionate about.

For more information on our community involvement, please visit our 2016 Community Report.

Making Businesses Big

In addition to providing personalized service to its customers, FirstBank believes economic prosperity begins with successful businesses.

The bank foots the bill to advertise business customers on billboards, online ads and feature businesses on its corporate blog.

The bank has promoted several customers from window washers to breweries and regularly hires its customers for company events/promotions, including Food Truck Friday and its Capture the Cube promotion with Never Summer.

Never Summer Capture the Cube Snowboard

Employee Satisfaction

All employees receive a financial stake in the bank's success as stock owners. FirstBank covers partial costs for classes at any university/technical school for employees and their children, resulting in more than $4 million towards educational support.

Over one third of the bank's workforce has been with FirstBank 10 years or more, and it has been named a "Top Workplace" by the Denver Post for the past six years and ranked nationally (#26 out of 872 organizations) from third-party research firm, Workplace Dynamics.

Top Work Places 2017 banner. The Denver Post.
Top Work Places 2016 banner. The Denver Post.
Top Work Places 2015 banner. The Denver Post.
Top Work Places 2014 banner. The Denver Post.
Top Work Places 2013 banner. The Denver Post.
Top Work Places 2012 banner. The Denver Post.

Best In Class Customer Service

Based on customer satisfaction scores, Consumer Reports ranked FirstBank the fourth best small-to-midsize bank in the nation in 2016.

ColoradoBiz readers also voted FirstBank "Best Bank" in 2016 and 2017, noting FirstBank's technology capabilities and strong customer service. In addition to providing the latest in technology solutions such as online banking, mobile payments, and mobile deposit, customers can stop by more than 100 locations and utilize our 24-Hour Customer Service, where customers can speak to a live representative anytime, and day.

FirstBank's Blog

Our humble corner of the blog-o-sphere exists to make your life a little more enjoyable and to help you spend and save your money smarter.

First Time Home Buyers

Five Things That Happened To Us - And Our Bank Account - After Giving Up Meat and Dairy

Dog at Teller counter

Nine Secret Ways to Save Money on Groceries

Customer Reviews

  • I am writing to commend Michelle at the 88th and Wadsworth Branch and all others involved for stopping a fraudulent check from being cashed. I greatly appreciate that the bank took such good care of us. I have always been pleased with First Bank, and now even more so.
    - Carol O.

  • I just wanted to give a thank you to Henry from your 24 hour call line. He provided great service, explained fees on accounts, and went beyond to resolve my issue. Thank you!
    - Adriana M.

  • I have used FirstBank since 1974 and am once again contacting you on your excellent customer service!
    - Alexandria V.

  • My wife and I have been customers of FirstBank for almost 42 years. I wanted to take a minute to tell you what outstanding customer service your bank employees provide! Your people are the best, from the folks behind the counter at branch offices, to especially the folks on the phones. It's always a pleasure!
    - Bob P.

  • We love our bank. Your customer service is unrivaled. Bailed us out of a jam when we were in France. Thank you Boulder branch.
    - Susan S.

  • Thanks for being so responsive to my concerns. You turned a frown upside-down. Great service.
    - Jeremy S.

  • I am a new customer and so far have been super impressed with your level of customer service. It's rare these days.
    - Lisa B.

Banking for Good

Giving back to the community means more to us that just writing checks. It's dedicating our time and energy, volunteering and serving on boards and committees to help charitable causes - from the Autism Society to YMCA - make a deep and meaningful impact. We have a responsibility to support these organizations, while helping communities thrive.

This is what FirstBank stands for.

FirstBank Logo