banking for good

banking for good means doing our best to do right for our customers, communities, and employees.

We have a longstanding philosophy that states if we focus on doing what is right for our customers and our communities then we as a company will, in turn, thrive.

"At FirstBank, 'banking for good' is far more than a tagline. It's a belief that the composition of the bank goes beyond a bottom line or quarterly figures. Rather, it's the people – customers, community, and employees – that are the central motivation for every decision."

– Jim Reuter CEO, FirstBank

 Good means best-in-class customer service

Customer receives a Banking For Good Customer Surprise.

Ever since we first opened our doors back in 1963, our customers have always been our number one priority. That's what makes FirstBank different, and has allowed us to grow organically over the past 56 years. From offering best-in-class mobile banking, to a 24-hour call center (staffed by real people), to loan officers who aren't paid on commission and operate in your best interest, we strive to create meaningful and stress-free experiences for our customers.

As a result, we're proud to be named "Best in State Banks" by Forbes, voted "Best Bank" by ColoradoBiz for the third consecutive year, and be given AZ Business Magazine's "Customer Spotlight Award" for high customer satisfaction.

To us, customer service isn't just about assisting individuals with their banking needs, it's about going above and beyond.

Customer Surprise


Taco Stop

Customer Reviews

  • I have used FirstBank for many many years! It is so nice to see that they care about their customers. The employees are always friendly and helpful.
    - Jane F.

  • My wife and I have been customers of FirstBank for almost 42 years. I wanted to take a minute to tell you what outstanding customer service your bank employees provide!
    - Bob P.

  • Thank you FirstBank for all your assistance and helpful cooperation, you are top of the line as far as banking and consideration for your customers is concerned.
    - Rudy S..

 Good means supporting over 3,300 nonprofits

We are recognized as one of the most philanthropic companies in Colorado, donating nearly $5 million to nonprofits in 2018, and bringing our charitable donations to over $65 million since 2000.

FirstBank helped launch and continues to be the main partner behind Colorado Gives Day and Arizona Gives Day, which have raised more than $230 million for nonprofits since their inceptions ($217 million in CO and $17 million in AZ). In addition, all FirstBank officers serve on boards and committees of nonprofit organizations, and we provide employees 16 hours of Volunteer Time Off (VTO) annually to support causes they're passionate about.

For more information on our community involvement, please visit our 2018 Community Report.

Colorado Gives Day logo
Arizona Gives Day logo

 Good means putting people first since 1963

Bankers for Good

All employees receive a financial stake in the bank's success as stock owners. FirstBank covers partial costs for classes at any university/technical school for employees and their children, resulting in more than $4 million towards educational support.

Over one third of our workforce has been with FirstBank for 10 years or more, and we have been named a "Top Workplace" by the Denver Post for the past eight years. We were also ranked #26 out of 872 national organizations by the research firm, Workplace Dynamics.

Top Work Places Banners from 2012 through 2019.

 Good means helping businesses grow

In addition to providing best in class personalized customer service to our clients, we believe economic prosperity begins with successful businesses and that's our motivation to help them grow.

Making Business Big billboard

As part of our commitment to help businesses grow, FirstBank hires its own customers for company events and promotions. From catering companies to food trucks and other local businesses, we focus on helping small business succeed.

Over the years, FirstBank has hosted multiple business contests that have rewarded deserving businesses with cash prizes. With our tagline of 'banking for good' in mind, 2018 entrants were asked to submit short videos demonstrating how they were committed to making a positive impact for their communities, customers, or employees. The winners received cash prizes ranging from $2,500 to $20,000, free advertising, and marketing materials to help their businesses grow.

2018 Good Business Giveaway Winners

Knotty Tie


Peanut Butter Americano


FirstBank's Blog

Our humble corner of the blog-o-sphere exists to make your life a little more enjoyable and to help you spend and save your money smarter.

4 Ways to Do Good for the Causes You Care About


How You Can Get The Best Financing Possible for Your Business


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