About FirstBank

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We here at FirstBank are fortunate to have financial stability, outstanding employees, and the greatest customers we could ask for. We owe our success to the core values we’ve held since we were founded in 1963. Ever since, we’ve maintained a strong commitment to convenience, friendly and intelligent customer service, and loyalty to our employees. FirstBank has grown through consumer and commercial lending, innovative banking products and services and a high regard for community investment. FirstBank now has over $14 billion in assets and over 115 locations in Colorado, Arizona, and California. We’re still a growing company, but after 50 years, our commitment to our customers and to our communities has not changed.

Community Investment

"FirstBank invests heavily at the local level because we recognize that nonprofit organizations are integral to the social fabric of Colorado. When you consider the dynamics, investing in the community is not only the right thing to do, it's also good business." 
– John Ikard, CEO

FirstBank Community Report, Click to view
FirstBank Community Report, Click to view
community day photo
Off Duty Bankers helping in the community
Off Duty Bankers helping in the community

Company History

In honor of our 50th anniversary in February 2013, we created this video to illustrate our growth and our ongoing involvement in the communities we serve. Watch interviews of customers, employees and retirees talk about their time and experiences with FirstBank. We hope you enjoy the video as much as we've enjoyed being your local bank for 50 years.

Environmental Stability

Green hands tree

According to payitgreen.org, if just 20% of American households switched from paper to electronic bills, statements and payments each year, the collective impact would save 146,930,912 pounds of paper, 542,669,898 pounds of wood and prevent the production of 689,437,189 pounds of greenhouse gases.

FirstBank offers eStatements, eBills, Bill Pay and Online Banking to all our customers enabling you to do your part in helping the environment. FirstBank also constructs its buildings to maximize energy efficiency and minimize water consumption. We encourage you to visit one of our new branches and see the changes being made.

Growth Over Time

Colorado’s Top Banks Ranked by Deposit

1980 1990 2000 2013
First National Bancorporation United Banks of Colorado Wells Fargo Wells Fargo
United Banks of Colorado Colorado National Bankshares U.S. Bank FirstBank
Colorado National Bankshares Affiliated Bankshares of Colorado FirstBank Chase
Affiliated Bankshares of Colorado Central Bank of Denver Bank One U.S. Bank
Central Bank of Denver First Interstate Bancorp First National Bank of the West
Mountain Banks FirstBank Vectra Bank Key Bank
D.H. Baldwin Company Capital Federal Community First National Bank Vectra Bank
FirstBank Century Bank Key Bank Compass Bank
Denver National Bank OmniBank Alpine Bank First National Bank
First National First Golden Bancorporation FirsTier Bank Alpine Bank
  • Source: The American Bank Directory and the FDIC

Advertising

Television Commercials

Get Back to the Real World Free Isn't Always a Good Thing Bring the Bank to You

Radio Commercials

Digital/Outdoor/Airport/Print

Our mortgages are straightforward, to the point and without superfluous words and jargon that have no reason for being there except to confuse you and sneak something in, banana, that you might not notice. Introducing the stress-free mortgage pen. It shouldn't feel like the bank owns your home. Connect the dots to win free checking and one of three gifts.  Would you prefer great sevice or great rates? How about both? The, I will get the next round, savings plan. Your Coffee Shop - Business Starts and Grows at FirstBank. Your Dental Office - Business Starts and Grows at FirstBank. Your Micro Brew - Business Starts and Grows at FirstBank. Your Moving Company - Business Starts and Grows at FirstBank. Free Checking still exists. You just gotta know where to find it. Free Checking still exists. You just gotta know where to find it. Free Checking, for even our competitors who canceled it. Our Free Checking is still free. Theirs, not so much. If you prefer paying for checking, feel free to pay your airline for their free headphones. FirstBank Fashion - (five identical pairs of black leather shoes) 1960s, 1970s, 1980s, 1990s, Today - Since we don't follow trends, we still have Free Checking. FirstBank Fashion - (five identical white dress shirts) 1960s, 1970s, 1980s, 1990s, Today - Since we don't follow trends, we still have Free Checking.

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