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Who We Are

About FirstBank

FirstBank at a Glance

  • Founded in 1963
  • Over 115 Locations
  • Over 300 ATMS
  • Over 2,000 employees
  • Over $12 billion in deposits
  • Over $13 billion in assets

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We here at FirstBank are fortunate to have financial stability, outstanding employees, and the greatest customers we could ask for. We owe our success to the core values we’ve held since we were founded in 1963. Ever since, we’ve maintained a strong commitment to convenience, friendly and intelligent customer service, and loyalty to our employees. FirstBank has grown through consumer and commercial lending, innovative banking products and services and a high regard for community investment. FirstBank now has over $13 billion in assets and over 115 locations in Colorado, Arizona, and California. We’re still a growing company, but after 50 years, our commitment to our customers and to our communities has not changed.

Branch Picture

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Colorado’s Top Banks Ranked by Deposit

1980 1990 2000 2012
First National Bancorporation United Banks of Colorado Wells Fargo Wells Fargo
United Banks of Colorado Colorado National Bankshares U.S. Bank FirstBank
Colorado National Bankshares Affiliated Bankshares of Colorado FirstBank U.S. Bank
Affiliated Bankshares of Colorado Central Bank of Denver Bank One Chase
Central Bank of Denver First Interstate Bancorp First National Bank of the West
Mountain Banks FirstBank Vectra Bank Key Bank
D.H. Baldwin Company Capital Federal Community First National Bank Vectra Bank
FirstBank Century Bank Key Bank Alpine Bank
Denver National Bank OmniBank Alpine Bank First National Bank
First National First Golden Bancorporation FirsTier Bank Compass Bank
  • Source: The American Bank Directory and the FDIC

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"FirstBank invests heavily at the local level because we recognize that nonprofit organizations are integral to the social fabric of Colorado. When you consider the dynamics, investing in the community is not only the right thing to do, it's also good business."  –  John Ikard, CEO

FirstBank has donated over $40 million to nonprofits since 2000. In 2012, we donated $4.6 million, making us the most charitable bank in Colorado by annual cash donations. FirstBank also contributed $600,000 to support Colorado Gives Day, a one-day online giving initiative directed at increasing philanthropy in Colorado. Our contribution helped raise over $15.7 million for more than 1,200 Colorado nonprofits. For a complete listing of our community efforts, please download our community report.


Top Colorado Corporate Philanthropists

Ranked by cash contributions paid to Colorado-based charities in 2011.

  Company Cash Contributions
1. King Soopers Inc. $9,597,524
2. Xcel Energy Inc. $7,750,006
3. Vail Resorts Inc. $7,630,000
4. FirstBank Holding Co. $4,290,845
5. Encana Oil & Gas (USA) Inc. $3,789,540
6. Wal-Mart Stores Inc. $2,030,414
7. NCA-HealthOne LLC $1,615,755
8. PCL Construction Enterprises Inc. $1,532,593
9. CH2M Hill $1,400,000
10. Wells Fargo $1,246,320
  • Source: The Denver Business Journal

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Television Commercials

Be Smart: Never Pay for Free Checking. Save Smarter: eSave. There is no get rich quick: Savings.

Radio Commercials

Dave Logan - Free Checking Immune To Trends - Free Checking Dan the Plumber - Free Business Checking Bank vs. Shoe -

Print Advertising

Our mortgages are straightforward, to the point and without superfluous words and jargon that have no reason for being there except to confuse you and sneak something in, banana, that you might not notice. Introducing the stress-free mortgage pen. It shouldn't feel like the bank owns your home. Connect the dots to win free checking and one of three gifts.  Would you prefer great sevice or great rates? How about both? The, I will get the next round, savings plan.

Outdoor Advertising

Your Coffee Shop - Business Starts and Grows at FirstBank. Your Dental Office - Business Starts and Grows at FirstBank. Your Micro Brew - Business Starts and Grows at FirstBank. Your Moving Company - Business Starts and Grows at FirstBank. Free Checking still exists. You just gotta know where to find it. Free Checking still exists. You just gotta know where to find it. Free Checking, for even our competitors who canceled it. Our Free Checking is still free. Theirs, not so much.

Airport Advertising

If you prefer paying for checking, feel free to pay your airline for their free headphones. FirstBank Fashion - (five identical pairs of black leather shoes) 1960s, 1970s, 1980s, 1990s, Today - Since we don't follow trends, we still have Free Checking. FirstBank Fashion - (five identical white dress shirts) 1960s, 1970s, 1980s, 1990s, Today - Since we don't follow trends, we still have Free Checking.
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